If your internet business does not have an online marketing strategy it will struggle to survive. Without a strategy, there will be no clear plan how potential customers will find you online and see what you’re all about. One technique to easily and inexpensively market your business is article marketing. You can either write the articles yourself or hire someone to write them for you. The objective of article marketing is that the articles promote your website through the use of backlinks contained within them. It is also a smart search engine optimization strategy as the articles act as signs directing traffic to your website.What Is Online Marketing?Every online marketer knows that the more traffic a website receives, the higher the likelihood that sales will also increase. You can’t sell your products or services if people are not aware of what you have to offer to them. This is why you need online marketing to get your business name out to the public. It take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements. And this is how article marketing works.Article marketing is a subtle online marketing strategy. It is written content that you supply to article directories who then publish it online for free. Your article should provide enough information to make the reader interested and want to click on the link within your article to your website. If you write the articles in an informative way that gives value, then you’ll drive traffic to your website but if you write it as a hard-hitting sales letter, you’ll end up pushing people away.How Does Article Marketing Work?Article marketing will not generally produce large amounts of traffic directly from article directories. The majority of article traffic comes through search engines. So why not just put the articles directly on your own website? Well, article directories have built-in authority with search engines. This means that their pages will typically rank faster and easier than pages on websites with less authority, like your website. As a result, you can use an article directory as a marketing resource to pick up search engine traffic to drive it to your article.So as an online marketing strategy, how does article marketing drive traffic to your website? When you submit your content to an article directory, you will have a resource box at the end of the article where you can insert a link to your website. Your resource box is one of the most vital components of your entire article. If the resource box is boring or does not give readers a reason to click through to your online business website, they will leave without visiting it.When your articles are on an article directory website, they are also available to other website owners to publish that article on their website, with the link back to your website. The more links pointing to your website, the more importance search engines give it. This will then improve your the placement of your website in the search engine results.Getting Your Content On Article Directories.Once your articles are written and edited, the next step is to submit them to article directories. Always make sure you use fresh content, because if you submit the exact same article to different directories some will detect that it is duplicate content and refuse to publish it.By submitting content to more than one directory, you cast a larger net into the sea of traffic to push it towards your website. People are searching the internet all the time to find information. If that information is connected to your online business, they can come across your article, read the content and if they feel they have gained some important or valuable information, they will follow the link to your website to find out more.Submitting articles to directories should be an ongoing process rather than a “submit once and forget it.” The more well-received articles you submit, the more your reputation as an expert will grow and the higher you’ll rank in search engines.
EducationAgreed that end of the day, talent alone should be adequate to get you to the helm of graphic designing, unfortunately that is mere wishful thinking. However talented you may be, prospective employers are unlikely to consider you, if you do not possess the much needed and coveted piece of paper in your hand that certifies the professional training you have obtained in graphic designing. Of course, the certificate alone does not guarantee your graphical designing talent, but at least it highlights your knowledge base, as well as makes it apparent that you have entered the field, out of your own choice. The certificate also establishes beyond doubt, your desire to excel in this particular discipline, going forward. Post this realization, the bigger question lies in the choice of educational institutes for getting the requisite training.Fortunately, the options across North America, Europe and elsewhere are plenty. Additionally, within the broad field of graphic designing, various institutes specialize in sub-elements of it such as multimedia and animation, visual communication, advertising, web development and so on. Therefore, it is important for you to choose your specialization, as per your passion and interest, at this very juncture itself. You must realize that the specialization you choose now will ensure you get into the specific field that you would like to see yourself in. For instance, a specialization in multimedia programs could possibly ensure a toehold for you in the television industry.Choice of Specialized ProgramYou have the choice of either opting for a short term certificate course or a long term course that leads up to a professional degree like a Bachelor’s in Fine Arts. Both have their pros and cons. With the shorter versions, you are likely to start off working sooner; the trade off being that you will really have to work your way up. Of course, if you are confident about your talent, this might be the ideal choice for you to make, as your work will itself ensure your progression to the top. On the other hand, you are likely to enter at a higher level as well as grow faster, if you are armed with a professional degree. The trade off in this case would be that you would be studying for at least a couple of years more than a short term certificate course.Both the aforementioned programs offer the option of interning with a designing studio or firm, while you are doing the course. Often, you would also have the option of starting work with the studio or firm in question that you interned with, after you complete your course. If your performance during the internship has been of that level, these firms would be willing to hire you, even before you actually complete the course. Most professional colleges tend to maintain good relationships with businesses such that a steady stream of graduating students goes on to joining these firms.It would be useful to keep a track of the placement record of the course or school that you are planning to join. A poor placement record should alert you to the possibility that the course may not be good enough, or its industry relations may be subpar.Programs Offered in your AreaIt is likely that you may not intend to venture too far for your education in graphical designing. Therefore, it would make sense for you to check out the courses that are on offer in your vicinity. Searching online for relevant courses and schools is likely to prove immensely beneficial. You might be amazed, but there are such courses that are offered online as well. An instance would be The Art Institute of Pittsburgh – Online Division. While providing you the relevant courses, the institute give you a full-fledged certification of completion of the program, at the end of it, akin to all other programs undertaken offline in real time.Going Beyond the Online WorldBooks would be a great source of useful information on pertinent courses. Being portable, they offer that much of an edge over online resources; they also proffer the advantage of you being able to mark out relevant sections or points in them.Magazines too are a very good source of relevant information in this matter.